Indiana based makeup artist Dawn Allen gets a logo treatment to help start her own company, MAKEUP|DIEM. Dawn requested a clean, shiny and simple design for her logo and business cards so we used a calming aqua and dark foundation-like brown combination to help bring a sense of peace and describe her business at the same time. In addition the new ‘MD’ mark was created as a stand alone icon that can be used on future products and sub-brands.
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